Yes, girls really do love trains
We posted this blog about train enthusiast Abbie, who was so fed up with people telling her that trains are for boys that she changed her mind about choosing a new train set for Christmas. We asked our...
View ArticleFundraising for Let Toys Be Toys by running my socks off
Fen Coles of our friends and allies at inclusive booksellers Letterbox Library is running a half-marathon – will you sponsor her, and support our work to challenge stereotypes? You can donate via...
View ArticleAny book for any body
This World Book Day, alongside the Society of Authors we’re asking authors, illustrators and readers to share examples of books they’ve loved and enjoyed that maybe didn’t fit other people’s (or their...
View Article‘Change Opinion’ Award win for Let Toys Be Toys
We’re delighted to be the proud collective owners of a big brass megaphone today, after our win at last night’s ‘Change Opinion’ awards. The Let Toys Be Toys campaign came top in the Advocacy category...
View Article‘No books should be ‘for boys’ or ‘for girls” Els, 8, tells Scholastic
Eight-year-old Els was really annoyed to see books labelled ‘for boys’ or ‘for girls’ in the range brought to her school by the regular Scholastic book fair. Annoyed enough to want to write to the...
View ArticleWIN: Scholastic agrees to let books be books
Following a petition from 8-year-old Els, Scholastic has become the ninth UK publisher to agree to drop ‘for girls’ and ‘for boys’ labels from books. Els has written to Scholastic asking them to stop...
View ArticleScholastic responds to petition from Els, 8
Good news that young campaigner Els has heard back from publisher Scholastic, in response to her petition asking them to stop promoting books labelled ‘for boys’ or ‘for girls’ in their school book...
View ArticleCare2 Impact Prize for Let Toys Be Toys
We’re thrilled to have been recognised for innovative and high-impact campaigning in the Care2 Awards. The Awards, presented at the annual eCampaigning Forum event in Oxford, recognise campaigns and...
View ArticleRecruiting – teacher volunteers
Let Toys Be Toys is seeking qualified teachers to volunteer to help build up our schools resources. Could you help us? Let Toys Be Toys has so far created two lesson plans on toys and gender for Lower...
View ArticleChanges at Target hit the mark
It’s great to see that one of the largest retailers in the US, Target, have acknowledged customer concerns and decided to move away from gender based signs. In an official statement released on their...
View ArticleToys R Us drops ‘boys’ and ‘girls’ categories from UK website
We’re delighted to see the end of ‘boys’ and ‘girls’ categories in the major retailer’s online store, as well as clearer, inclusive signage in stores. Back in 2013 Let Toys Be Toys met with Toys R Us...
View ArticleWho gets to play? Boys and girls in TV toy ads
We’ve been taking a look at TV toy ads to see how they show children’s play, and what picture they give viewers about boys and girls. The results are pretty depressing. It’s that wonderful time of the...
View ArticleBuster Books becomes 10th publisher to agree to #LetBooksBeBooks
We are pleased to say that UK children’s books publisher, Buster Books, an imprint of Michael O’Mara, has become the tenth publisher since our campaign began to ditch gendered book titles and agree to...
View ArticleLet Toys Be Toys Awarded the BRIO Prize
Let Toys Be Toys has been awarded the BRIO Prize in a ceremony at the Swedish company’s headquarters in Malmö. Our campaigners Jess Day and Tricia Lowther travelled to Sweden to pick up the award on...
View ArticleFirst new Toymark awards of 2016 go to Scottish shops
We are delighted to announce our first brand new Toymark winners of 2016. Our good practice award recognises toy retailers and booksellers who are marketing inclusively to all children, without ‘boy’...
View ArticleScholastic responds to petition from Els, 8
Good news that young campaigner Els has heard back from publisher Scholastic, in response to her petition asking them to stop promoting books labelled ‘for boys’ or ‘for girls’ in their school book...
View ArticleCare2 Impact Prize for Let Toys Be Toys
We’re thrilled to have been recognised for innovative and high-impact campaigning in the Care2 Awards. The Awards, presented at the annual eCampaigning Forum event in Oxford, recognise campaigns and...
View ArticleRecruiting – teacher volunteers
Let Toys Be Toys is seeking qualified teachers to volunteer to help build up our schools resources. Could you help us? Let Toys Be Toys has so far created two lesson plans on toys and gender for Lower...
View ArticleChanges at Target hit the mark
It’s great to see that one of the largest retailers in the US, Target, have acknowledged customer concerns and decided to move away from gender based signs. In an official statement released on their...
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