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Yes, girls really do love trains

We posted this blog about train enthusiast Abbie, who was so fed up with people telling her that trains are for boys that she changed her mind about choosing a new train set for Christmas. We asked our...

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Let Books Be Books – supporters

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Fundraising for Let Toys Be Toys by running my socks off

Fen Coles of our friends and allies at inclusive booksellers Letterbox Library is running a half-marathon – will you sponsor her, and support our work to challenge stereotypes? You can donate via...

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Any book for any body

This World Book Day, alongside the Society of Authors we’re asking authors, illustrators and readers to share examples of books they’ve loved and enjoyed that maybe didn’t fit other people’s (or their...

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‘Change Opinion’ Award win for Let Toys Be Toys

We’re delighted to be the proud collective owners of a big brass megaphone today, after our win at last night’s ‘Change Opinion’ awards. The Let Toys Be Toys campaign came top in the Advocacy category...

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‘No books should be ‘for boys’ or ‘for girls” Els, 8, tells Scholastic

Eight-year-old Els was really annoyed to see books labelled ‘for boys’ or ‘for girls’ in the range brought to her school by the regular Scholastic book fair. Annoyed enough to want to write to the...

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WIN: Scholastic agrees to let books be books

Following a petition from 8-year-old Els, Scholastic has become the ninth UK publisher to agree to drop ‘for girls’ and ‘for boys’ labels from books. Els has written to Scholastic asking them to stop...

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Scholastic responds to petition from Els, 8

Good news that young campaigner Els has heard back from publisher Scholastic, in response to her petition asking them to stop promoting books labelled ‘for boys’ or ‘for girls’ in their school book...

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Care2 Impact Prize for Let Toys Be Toys

We’re thrilled to have been recognised for innovative and high-impact campaigning in the Care2 Awards. The Awards, presented at the annual eCampaigning Forum event in Oxford, recognise campaigns and...

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Recruiting – teacher volunteers

Let Toys Be Toys is seeking qualified teachers to volunteer to help build up our schools resources. Could you help us? Let Toys Be Toys has so far created two lesson plans on toys and gender for Lower...

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Changes at Target hit the mark

It’s great to see that one of the largest retailers in the US, Target, have acknowledged customer concerns and decided to move away from gender based signs. In an official statement released on their...

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Toys R Us drops ‘boys’ and ‘girls’ categories from UK website

We’re delighted to see the end of ‘boys’ and ‘girls’ categories in the major retailer’s online store, as well as clearer, inclusive signage in stores. Back in 2013 Let Toys Be Toys met with Toys R Us...

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Who gets to play? Boys and girls in TV toy ads

We’ve been taking a look at TV toy ads to see how they show children’s play, and what picture they give viewers about boys and girls. The results are pretty depressing. It’s that wonderful time of the...

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Buster Books becomes 10th publisher to agree to #LetBooksBeBooks

We are pleased to say that UK children’s books publisher, Buster Books, an imprint of Michael O’Mara, has become the tenth publisher since our campaign began to ditch gendered book titles and agree to...

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Let Toys Be Toys Awarded the BRIO Prize

Let Toys Be Toys has been awarded the BRIO Prize in a ceremony at the Swedish company’s headquarters in Malmö. Our campaigners Jess Day and Tricia Lowther travelled to Sweden to pick up the award on...

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First new Toymark awards of 2016 go to Scottish shops

We are delighted to announce our first brand new Toymark winners of 2016.  Our good practice award recognises toy retailers and booksellers who are marketing inclusively to all children, without ‘boy’...

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Scholastic responds to petition from Els, 8

Good news that young campaigner Els has heard back from publisher Scholastic, in response to her petition asking them to stop promoting books labelled ‘for boys’ or ‘for girls’ in their school book...

View Article


Image may be NSFW.
Clik here to view.

Care2 Impact Prize for Let Toys Be Toys

We’re thrilled to have been recognised for innovative and high-impact campaigning in the Care2 Awards. The Awards, presented at the annual eCampaigning Forum event in Oxford, recognise campaigns and...

View Article

Recruiting – teacher volunteers

Let Toys Be Toys is seeking qualified teachers to volunteer to help build up our schools resources. Could you help us? Let Toys Be Toys has so far created two lesson plans on toys and gender for Lower...

View Article

Changes at Target hit the mark

It’s great to see that one of the largest retailers in the US, Target, have acknowledged customer concerns and decided to move away from gender based signs. In an official statement released on their...

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